Visitor analytics for both indoor and outdoor areas, average visit times in indoor and outdoor areas, heatmap of the visitations, number of shoppers and pedestrians and understanding the performance of events and marketing campaigns.
Your asset can do better than you think
West Village by Sekisui House is a modern shopping precinct that has created a community in the heart of West End. The shopping precinct consist of outdoor and indoor retail areas. New shopping precincts like West Village require systems that can work perfectly outdoor and indoor.
SPACE Analytics helps West Village understand the number of unique visitors to outdoor and indoor areas of their precinct. It also allows them to find the busiest entry points, average visit times at different areas and the performance of events in terms of attracting new and returning visitors.
West Village is part of a bigger community which includes residential and commercial buildings developed by Sekisui House. Their central position in West End creates a pathway for many pedestrians to walk through the precinct. It is important to differentiate the number of shoppers and pedestrians to understand the real number of unique visitors.
To measure the real impact of your efforts and investments, you need to know the real number of interested visitors, not just anyone walking through a pathway. SPACE Analytics is the only system in the market that allows you to differentiate visitors based on different factors to gain valuable insights about your asset.
SPACE Pin devices were installed at West Village in 30 minutes with only 9 devices required to cover 20,000sqm precinct, including both indoor and outdoor areas. SPACE Pin devices are waterproof and heatproof which makes them work great at outdoor areas.
Retailers love a busy shopping precinct
By monitoring the busiest areas, SPACE Analytics helps West Village to understand their visitors and performance of their precinct. The insights for West Village includes but not limited to:
Your asset can perform optimally too. SPACE Analytics gets installed in minutes without any disruption to tenants or the retailers. By optimizing your marketing campaigns based on accurate and reliable data, you can attract more loyal visitors to your asset. You can test ideas, measure performances and make improvements.
Optimizing your expenditures, marketing campaigns, improving efficiency is only possible through an accurate and reliable system. After all, increasing the value of your asset depends on the traffic of it.
Insights that you can trust to make your asset flourish
Why is it important to measure unique visitors instead of counting people?
Every system in the market counts people. Only SPACE can give you accurate analytics that you can rely on to make business decisions.
Through SPACE you can find out the number of people visiting from level 20 to retail section, if they also visit your other locations and even if they are a shopper or pedestrian at other locations.
All these WITHOUT collecting any personally identifiable information or using face recognition.
High accuracy, fast installation and game-changing insights
What does the industry say about SPACE?
SPACE Analytics insights are vital for many companies in the property industry. From compliance to measuring the return of investments, SPACE Analytics has a variety of purposes for different industries.
Just like internet analytics, physical spaces need accurate and reliable analytics to measure success and failure.
SPACE Analytics is solving multiple problems for the retail, commercial and property management companies. They can finally trust the data about their assets, visitors and their performances. From compliance to measuring ROI of your marketing and infrastructure investments, A/B testing of your marketing campaigns and planning expansions for your shopping centers based on the unique number of visitors.
The best property companies need the best technologies
People counters and access cards data were good for 2010. They were not designed for accuracy or insights with one dimensional data. Their failures had a huge impact on the retail industry for the past decade and recently it has become worse with cameras and face recognition systems. We are going to change that.
SPACE gives you the most cutting edge technology, accuracy and reliability to completely understand the performance of your assets and their visitors.
Big tech companies understand the performance of their own products and assets better than anyone else, hence, they utilize them optimally. Together, we are enabling the property industry to do just that.